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Forbes Signs Agreement with Del Monte for Philippines and India

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By: Sean Moloughney

Editor, Nutraceuticals World

Forbes Medi-Tech, a division of Pharmachem Laboratories Inc., Kearny, NJ, hassigned a three-year license and supply agreement with Del Monte Pacific Ltd. wherein Del Monte will have the exclusive right to manufacture and sell food and beverage products featuring Forbes’ Reducol throughout the Philippines, India, other Indian subcontinent territories and Myanmar with provisions for Reducol-containing product expansion into other agreed markets.

This contract represents a mutually rewarding business association with Del Monte,which in December 2009 launched a pineapple juice product featuring Reducol, in 240 ml single servings.A popular TV commercial for Del Monte’s Heart Smart Tetra-Pak notes that “one out of three Filipinos aged 20 and older have borderline to high cholesterol.”

“Asian consumers are ‘hungry’ for nutraceutically enhanced foods and beverages and appreciate the convenience and taste such products also afford them,” commented Laura Wessman, senior vice president, Operations, Forbes. “Del Monte’s Heart Smart fits the bill. We anticipate other innovations stemming from this partnership.”

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